Meet the Artist and Designer: Avigael Tondowski of Avigael Creation

Photo: Courtesy of Avigael Creation

Tell us a little bit about yourself and your background.

My name is Avigael, I was born and grew up in Paris. I am a stylist and designer, who graduated from a Parisian Fashion school. After graduation, I flew to Israel where I reside since 2017.

I launched my brand three years ago, starting with the creation of hand painted silk scarves. Since then, my brand has evolved, and I also offer a variety of Judaica products.

What inspired you to become an artist?

Since I was little, I have always been drawn to the world of art and fashion. After visiting the Christian Lacroix “Fashion History” exhibition, it simply clicked. I knew I would work in this field. I wanted to combine fashion and art.

What is your specialty?

It is very hard to decide! I really like touching on different types of art and products. If I had to decide, I would say drawing is my true specialty; it is expressed through clothes with accessories, but also through Judaica products that I offer such as Challah covers, paintings to decorate the home, etc.

How and where do you work?

I work from my home in Jerusalem. The projects are based on demand, when I see that an article pleases my clients and it sells, I will work on several versions of it.

What is the most indispensable item in your studio?

My daily planner, where I write down all my projects, my orders and especially my schedule for each day.

Where do you take your inspiration? Are you pursuing any themes?

I spend a lot of time on Pinterest or Instagram to find inspiration. I have go-to themes that inspire me daily, such as Japan, flowers, the galaxy, and the colour blue! Many of these themes can be found in my work.

Do you do bespoke work?

Yes, a lot! People like personalised products a lot. And since I create almost all of my work by hand, it is easy for me to offer bespoke services.

What projects are you currently working on?

I am working on new designs for the Birkat HaBayit, Shabbat Candle Lighting Blessings, and the Birkat HaEssek.

What are your favourite items in your current collection?

I really like the hand painted silk scarf “Soulages”, which I wear very often. The hand-painted silk challah cover “Mizmor Chir Le Yom HaShabat” and the Birkat HaBayit “Oriental”, which can be found prominently displayed at the entrance of my home.

Photod: Courtesy of Avigael Creation

How do you know when a piece is finished?

When I am satisfied with the result! If I can not fix the mistakes anymore, I start anew!

What was the first artwork you ever sold?

The first piece of art I have ever sold was to my sister, it was a silk scarf (“Esmeralda”).

Which project have you enjoyed working on the most so far?

A bespoke Ketubah. I had a lot of room for imagination and creation because the surface was so big!

What do you want to achieve with your work and what are your wishes for the future?

I like the fact that art is obtainable and accessible to everyone. This is what I try to do in my job. For the future, I would like to continue developing products for Jewish women to help them feel beautiful every day.

Where can we find your work?

Photo: Courtesy of Avigael Creation

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